I hate to be the bearer of bad news, put we are pushing my new album TH€ PROFIT back until November 4th. The reason for this push back is in regard to the level of promotion, or lack there of, prior to the release of this new album. As of now, there has only been one video released, “The Black Out”, that came out a week ago, and some the Blogs and websites that we sent it to haven’t even posted it yet. Many of you know the album was scheduled to drop next Tuesday September 23rd, which means there would be one video released, and only two weeks prior to the album release. I would never short change myself, my fans, or the potential impact of this album by doing that. It’s just very unwise from a business standpoint. I know that many of you will be disappointed, and some of you may think I should still put it out, but that’s your job as a diehard supporter of the music to think that way. On the other hand, it’s my job to think critically and make the best executive business decisions surrounding the release of my album. We have to build A Lot more awareness about this album if we want it to make an impact in the marketplace, and I need your help! What I need for all of you to do is post the album cover, post the pre order link when it’s made available, inform your friends and followers about this album and why you’re excited about its release. Let people know why you have been a supporter of Japhia Life and Arms Out Entertainment, and most of all, Buy The Album! Pre orders are VERY important because all pre orders count towards “first week sales”. I hear a lot of people saying they feel that my brand should be bigger, but when I see them in traffic and I have the pleasure of shaking their hand and having a conversation, they tell me they don’t have any of my albums. If you really believe my music can compete with the other HipHop artists that are putting out successful albums you have to support. That is the only way that it will make an impact in the marketplace. This “Lifers” movement has to be felt in HipHop and in entertainment as a whole. And more importantly, you have to support the music if you want more albums to be made. Back in the 80’s when Def Jam was started, they released an album from an artist, and they made another album with that artist based on the return the label made on that artist’s initial album. If the artist’s first album didn’t do well they didn’t have the money to make another album with that artist. It was just that simple. That being said, you have to think of Arms Out like Def Jam in their early days. Def Jam wouldn’t be what they are now if people didn’t support those first albums that they put out back in the 80’s that took them from being an indie label, to now being a major imprint in HipHop culture. Likewise with me.. If I’m not album to make a significant return on my music I can’t make another album. I’m not signed to a major record label. Everything that you see from me whether it be a music video or a new album, it all comes out of my own pocket, which actually isn’t a bad thing. It’s just that as an indie recording artist you have to have the support of the people who enjoy your music if they want you to be able to make MORE music. It’s really time for us to make a real statement like I know that we can. I hear so many people talking about how they feel that my music can be just as big as any other artists music, and I agree, but I really don’t see a lot of people supporting. Don’t get me wrong, I know a lot of you do support this movement because you feel like you’re apart of it, and your are. You support it because you feel like it represents what you want to see happen in HipHop culture, and it does. But a lot of people say they support, but I just see them standing along the sidelines like spectators. You have to get involved if you really want this to music and movement to work, and we want you involved. I honestly believe that we can make a statement with the release of this new album. There is no reason I can think of why this album can’t be the #1 album on iTunes, Amazon, etc when it’s released. Do you believe that can happen? Because I believe that! And the reason I believe it is because it’s not that hard to do that when you have a very strong fan base like I do. There is no reason that all of my album can’t go to #1. We just have to prove that they can, and I will always spend my own money upfront and do my part as a thriving indie artist. It’s really of the utmost importance that we all mobilize in regard to the release of this record. On my end, I will be releasing more visuals and hitting the road pretty hard in the approaching weeks, so you may see me and some of my guys out in the streets during the A3C Festival in Atlanta early next month. There are a bunch of other events coming up that some of you will probably see us at as well. This album is very important, and is probably my best album. At least that’s how I feel about it, as well as the people in my circle who have been sent an early copy. We will definitely be dropping more goodies to hold you over leading up to the release date. And although we are pushing the album back, the pre-orders should be up next week. And just so you know, once the pre orders go up the release date is pretty much locked in, so they will be no more push backs.We do apologize for the deejay, but we have to maximize awareness around the release of this new album. We appreciate your support, and hope that you understand our reasoning and position on this. It would be quite a disservice to all of you if we released this album with such limited marketing and promotion. Thanks again for your patience. I cannot wait for you guys to get this album! #Lifers #TheProfit
Arms Out Entertainment
Ever since my first release “Pages of Life” came out in 2000 on (ReadyRock Records) I have been in a labor of love trying to explain to other Christians that I’m a Hip Hop artist, not a “Christian rapper” (there is a difference). I have tried to use a number of artists/groups/bands as examples including (P.O.D, The Fray, One Republic, Underoath, Switchfoot, Relient K, and U2) as potential examples of what I do.
Till this day I still try to tell Christians I’m doing something similar to what those artists are doing, but they don’t seem to get it, or they just don’t want to. I’ve wondered if the concept of a Christian making music that focuses more on their life experiences is something that makes them uncomfortable because it causes them to look in the mirror and not hide behind the mask of religion, and calls them out from their comfort zone. I’ve wondered if it is something that is a rough concept for them to grasp because they are still immature in their faith. I’m learning that it’s probably a combination of both, among other things. The reality of it is that most Christians have never seen this concept fleshed out before. Especially a lot of believers like me who are Afro-American and come from the black church, and who are primarily only familiar with “black gospel music”.
What I have also noticed is that believers who come from the more white contemporary Christian context are a lot more free and familiar with this concept and have seen this in their culture before, although there are exceptions to both rules as I often find out first hand via my social media pages, etc. But a lot of Christians regardless of their respective races just aren’t familiar with the concept of Christians not directly making music about the gospel itself. Their only association with Christians as it relates to music is them doing “gospel music”.
If a Christian is making music that doesn’t mention or reference the gospel directly or explicitly, their knee jerk reaction is to automatically assume that particular artist/band is ashamed of the gospel, their faith, and is seeking fame. When in all honesty, this accusation exposes an immaturity in the accuser that they probably have a hard time acknowledging. As it stands, the assumption at large is to assess that if an artist who is Christian was “really mature” they would be making music explicitly about the Gospel. When in reality the more you grow in grace the more comfortable you are with making music that focuses on the actual fruit and beauty that comes from knowing the gospel.
For the record.. I don’t have Any problems whatsoever with Christians who make music that highlights the gospel explicitly. My issue actually is with the Christians who have a problem with the artists on the other end of the spectrum of faith. The reality is this.. These two opposing sides have more in common, and are actually more a reflection of Jesus than we think they are. Meaning.. There was a side of Jesus that was very direct and explicit in telling people who He was. And there was another profound side of Jesus that was much more coded and parable driven where He would paint a picture of who He is, in a way that provoked thought and caused the listeners get an often times beautiful and even graphic image of life on earth and the kingdom of heaven.
I’ve come to the harsh reality and conclusion that the only way for some believers to understand this concept is for God himself to open their eyes, and for myself and artists like me to show them what it looks like. And I think that I’m ready to show and prove. Until then.. I am praying for you all, and I will continue in this labor of love.. It ain’t over till it’s over. Love y’all! - Lifey #NewAlbum #TheProfit #ThisSummer